Today especially, a marketing plan and promotion strategy are critical to attracting buyers to a property and ultimately to the sale of the property. The elements we’ll focus on while merchandising your property are:
- Curb Appeal – You’ve heard the saying before… “You never get a second chance to make a first impression.” Curb appeal will be your homes first impression.
- Interior Condition – It’s very difficult for buyers to imagine a property looking differently than what they see when they walk through the front door. For this reason, it’s very important to make your property pleasant as possible.
- Staging – Neat homes sell faster than cluttered ones; it’s a fact. As much as we all may enjoy our own children’s artwork on the fridge, buyers can view that as clutter.
- Access – It’s next to impossible to sell a home that people can’t see. It’s important that you allow showings on demand as potential buyers rarely plan very far in advance.